Euronews will provide coverage of Minsk’s preparations for the 2nd European Games. The relevant agreement was signed by Minsk European Games Organizing Committee (MEGOC) CEO George Katulin and Euronews International Sales Director Kjell Stein in Minsk on 21 November.
According to the agreement, Euronews will produce and broadcast a range of video materials about Belarus and the 2nd European Games Minsk 2019. Besides, Euronews’s Focus, Metropolitans and Postcards programs will air reports about Belarus’ travel and tourism industry. The TV channel will also broadcast a series of reports on Minsk’s preparations for the large-scale continental sport forum.
“First of all I would like to say that Euronews — is the biggest TV channel with more than 400 millions audience. It’s a huge crowd of people, and with the help of videos, news and interviews with Belarusian sportsmen on Euronews channel they will discover Belarus as a beautiful country. We are sure that this signing will bring some extra energy to the process of organizing games and will effect on attracting tourists and visitors to our country”, emphasized George Katulin.
“We are going to promote games not only on our platform on TV and on the WEB-site, we are going to create an exciting content. That content will consist of numerous reports about Minsk and stadiums, we are going to have some reports called ‘On the road to...’.”, — the representative of Euronews said. “It’s a mix of tourist promotion, highlighting great opportunities in Belarus and coverage of Games. We have a great experience in covering huge sport events, so I think we have enough practice to make great coverage of the 2nd European Games.”
All the content materials will be produced in 10 languages: English, French, German, Greek, Hungarian, Italian, Portuguoese, Russian,Spanish and Turkish, and will be broadcast on both TV and digital platform.